Enquirer Consulting Group

How this would work for Racing for Recovery

Prepared for Todd Crandell · August 2026
You asked a fair question, so here is a straight answer, including the part where our usual pitch does not apply to you. We would not go anywhere near your client intake. Racing for Recovery is a licensed, accredited, billing treatment provider, which puts it inside the part of federal law that makes paying for patient referrals a crime. Any firm that offers to send you clients is offering you a problem. What we would build sits entirely on the business side, and there are three parts of it.
1. The speaking business
The clearest fit, and the one that needs the least explanation. You already speak to school districts, jail and detention systems, treatment providers, athletic programs and companies, and that is a market with named buyers and budgets rather than a market you wait to be found in. Right now those bookings largely come to you. An engine works the other way around, approaching the people who own an event, a wellness budget or a staff development line, by name, on a schedule.
Who signs: head of HR or employee wellbeing, employee assistance program lead, athletic director, district superintendent, conference program chair, corrections and reentry program directors.
Named buyers, not audiences
the same story you already tell, put in front of people who book rather than people who attend
2. Foundations and institutional funders
This is the one worth a proper look. Your most recent public filing shows contributions at a fraction of one percent of total revenue. Nearly everything comes through program services. That is a genuinely impressive operating position, and it also means an entire funding channel sits essentially unworked, next to a twenty five year story and an accreditation most applicants do not have. Foundation and program officers are a defined, reachable group, and reaching them has nothing to do with client referral.
Who signs: foundation program officer, behavioral health portfolio lead, community and corporate giving director, family foundation trustee.
An unworked channel
stated from your own public filing, not estimated; the gap is the opportunity
3. Event sponsorship
The races and the triathlon are the part of what you do that a company can put its name to without any of the complexity that comes with the clinical side. Sponsorship is sold to marketing and community relations budgets, it renews annually once it lands, and it is bought by people who are entirely separate from anyone involved in treatment.
Who signs: community relations manager, marketing director, regional general manager, corporate social responsibility lead.
Annual and renewable
a marketing spend, cleanly separated from anything clinical
What we would not do
No outreach to individuals in recovery. No campaign to courts, hospitals or employers framed as a route to send you clients. No arrangement where anyone is paid on the basis of who walks through your door. That line is not a preference or a caution on our part, it is the law that applies specifically to your kind of organization, and you carry personal licensure risk that we do not. We would rather say this in the first message than discover it later.
A hard line
stated up front rather than found out afterwards

Straight answers to the obvious questions

1
Is this smaller than what you usually sell? Yes. Our standard work builds a full outbound unit for a commercial company chasing new customers. You are a treatment provider whose growth has come from clinical throughput, and the two motions above are narrower than that. We would rather scope it honestly than stretch the pitch to look bigger than it is.
2
What actually gets built? The same machine either way: the target list, the sequences, the sending infrastructure, the tracking, and a person on your side trained to run it. It runs for a fixed four month build with us operating it in the open, then it is handed over and you own it. There is no version where you rent us forever.
3
Which of the three would we start with? Probably the speaking side, because the buyers are easiest to name and the result shows up fastest, which makes it the honest place to prove the thing works before anything larger is discussed. The funding channel is the bigger prize and the slower one.
4
What would we need from you? An hour to understand which of the three actually matters to you, and someone on your side who will own the engine after handover. If the answer is that none of this is a priority right now, that is a perfectly good answer and worth saying.
The funding observation is taken from Racing for Recovery's own most recent publicly filed annual return. Nothing else on this page describes your internal operations, because we do not have that information and would rather ask than assume. No figures here are forecasts, and we have not projected what any of this would raise.
ENQUIRER CONSULTING GROUP
enquirerconsulting.com